{"id":75,"date":"2023-05-24T07:25:08","date_gmt":"2023-05-24T07:25:08","guid":{"rendered":"https:\/\/tmm-hospitality.com\/?page_id=75"},"modified":"2023-05-24T17:14:11","modified_gmt":"2023-05-24T17:14:11","slug":"integrated-sales-marketing","status":"publish","type":"page","link":"https:\/\/tmm-hospitality.com\/?page_id=75","title":{"rendered":"Integrated Sales &amp; Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/tmm-hospitality.com\/wp-content\/uploads\/2023\/05\/marketing.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;marketing&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;35px|||||&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_menu title=&#8221;our services&#8221; title_bottom_gap=&#8221;11px&#8221; menu_id=&#8221;7&#8243; use_schema_markup=&#8221;off&#8221; menu_link_text_color=&#8221;#f45500&#8243; list_style_type=&#8221;square&#8221; list_style_color=&#8221;#c1c1c1&#8243; module_class=&#8221;left-menu&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;left&#8221; global_module=&#8221;132&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_menu][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Integrated Sales &amp; Marketing<\/h2>\n<p>Our Integrated Sales &amp; Marketing strategy covers destination marketing as well as brand development and management.<br \/>We conduct one-on-one interviews with key marketing and sales management personnel to evaluate markets, goals and performance.<\/p>\n<h3>This unique approach to sales &amp;\u00a0 marketing management includes:<\/h3>\n<ul>\n<li>Reviewing all market segments and costs related to each segment<br \/>Recommending measurable actions to segments to enhance and develop new revenue market streams<\/li>\n<li>Thorough analysis of each sale person&#8217;s goals, accounts and corresponding production<\/li>\n<li>Recruiting key sales managers with strong business relationships in key market segments<\/li>\n<li>Competition analysis and current revenue per available room (REV PAR) and recommendations to improve performance<\/li>\n<li>Training of sales teams in effective salesmanship and up-selling techniques through proper usage of sales scripts<\/li>\n<li>Developing and implementing local Public Relations plans to improve the reputation of the hotel<\/li>\n<li>Analyzing current brand affiliation to assure that the brand matches the hotel\\&#8217;s market<\/li>\n<li>Developing and implementing marketing programs to support key market segments<\/li>\n<li>Emphasis on developing a strategic plan to capture targeted competitor customers to the hotel<\/li>\n<li>Establishing creative customer loyalty mechanisms to maintain and expand the existing customer base while attracting new customers to the hotel<\/li>\n<li>Working with travel suppliers to create joint programs that attract new market segments<\/li>\n<li>Establishing a market action plan with the various revenue departments for rooms, food and beverage sales<\/li>\n<li>Utilizing and managing various e-commerce platforms<\/li>\n<\/ul>\n<p>TMM Hospitality Ltd offers its clients any of the above services in two options: The Basic Sales &amp; Marketing option and The Higher Yielding Sales &amp; Marketing option.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_menu dsm_menu_0 left-menu  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h2 class=\"dsm-menu-title et_pb_module_header\">our services<\/h2><nav class=\"dsm-menu-container\"><ul id=\"menu-leftmenu\" class=\"dsm-menu dsm-menu-style-type-square dsm-menu-layout-vertical\"><li id=\"menu-item-125\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-125\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=57\" itemprop=\"url\"><span itemprop=\"name\">Enterprise management<\/span><\/a><\/li>\n<li id=\"menu-item-126\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-126\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=64\" itemprop=\"url\"><span itemprop=\"name\">Food &#038; Beverage<\/span><\/a><\/li>\n<li id=\"menu-item-127\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-127\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=68\" itemprop=\"url\"><span itemprop=\"name\">Hotel Executive and Personnel Search<\/span><\/a><\/li>\n<li id=\"menu-item-128\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-128\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=75\" itemprop=\"url\"><span itemprop=\"name\">Integrated Sales &amp; Marketing<\/span><\/a><\/li>\n<li id=\"menu-item-129\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-129\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=82\" itemprop=\"url\"><span itemprop=\"name\">Investment Management<\/span><\/a><\/li>\n<li id=\"menu-item-130\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-130\"><a href=\"https:\/\/tmm-hospitality.com\/?page_id=88\" itemprop=\"url\"><span itemprop=\"name\">Meetings, Incentive, Conference &amp; Events<\/span><\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Integrated Sales &amp; Marketing Our Integrated Sales &amp; Marketing strategy covers destination marketing as well as brand development and management.We conduct one-on-one interviews with key marketing and sales management personnel to evaluate markets, goals and performance. This unique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":0,"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=\/wp\/v2\/pages\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/tmm-hospitality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}